That’s the phrase I run across frequently when calling a business and getting someones voice mail. What exactly does it mean? When is soon as possible? Is it an hour? The end of the business day, within 24 hours? That’s right, if you ask enough people you get a different answer each time.
Don’t let customers make their own assumptions and risk the chance that a customers expectations will not be met.
Instead, consider phrasing a voice mail greeting in this manner ” I’m sorry I missed your call, I’m in the office today and will return your call by 5:00 p.m. Central Daylight Time.”
Remember the more direct and precise in communicating to customers the less chance customers will be disappointed. Projecting a clear message takes the guess work out of the picture and ensures customer expectations are met.