Giving to Customers Throughout a Lifetime


I can reflect back to a book that was read to me as a child called ” The Giving Tree” by Shel Silverstein. To this day I think of the value it has brought to me throughout my life and am thankful for the message it has instilled upon me.

We often forget about how customers thank us everyday without saying the words thank you. So I thought to myself when interacting with customers what can be done to give the best service and experience?

  • Focus your undivided attention to the customer.
  • Greet customers with a smile. Whether in person or on the phone a smile can be both seen and heard.
  • Recognize customers and address them by name.
  • Listen to customers needs.
  • Anticipate customer preferences.
  • Be knowledgeable about products and services and if you don’t know an answer be diligent in finding the answer.
  • Have patience. Don’t make customers feel rushed. Rushing customers can make them feel unappreciated.
  • Be empowered to do what is required to satisfy a customer.
  • Summarize service issues and explain how and when they will be resolved.
  • Tell customers you appreciate their business.

Rewards for providing the best service may not be expressed in words such as thank you, but by simply having customers come back for more.

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3 responses to “Giving to Customers Throughout a Lifetime

  1. Very relevant post and list of factors. We’ve always believed that great customer service is really child’s play so much so we proved it with our four young children by getting them to run a summer garden cream tea service for holiday makers. Great feedback and it proved the point. It’s adults that mess things up!

  2. Mark –
    Your right on!
    Sometimes as adults we get wrapped up in so many things we lose focus and customer service basics are overlooked. We all need reminders and coaching from time to time to keep us in sync.

    Thank you for commenting.

  3. Excellent points. In order to be truly customer-centric it is important to realize that the customer needs to be the center of attention. It is important to listen to what they say, understand what they need and deliver what they expect of you. And this needs to be done all the time. Only then can a company truly deliver the best customer experience. Make your customers feel like they are truly valued!

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